Have you seen people showing off really cool mockups of their pin designs on Kickstarter and Instagram? Today I'm going to show you exactly how to do that so you can presell your pins, show mock ups of pin club products, and get Kickstarter campaign started. By the end of this video, you will know exactly how to make a super professional, really cool mockup to share with your audience. This is a really important if you want to give a more professional look when don't have any physical products to show.
Why are mockups important?
So first thing we're going to talk about is why you would even want to make a mockup and why it really is so important.
Preselling your pins means that you collect payment before you have the product ready. This is a great way to fund the manufacturing of your pins. In order to promote a presale you can either use your original illustration or you can take that illustration to the next level by giving it a metal look so people can really envision the final product before they buy it.
Kickstarter is another way to fund your manufacturing and they require images to run a campaign. You have to let your backers know what they’re getting. So mock ups are really, really important. I think it's always a good idea to have something a little bit more professional and polished for Kickstarter. It just really inspires confidence in your backers.
And more fleshed out mockups are really nice for social media. If you don't have a ton of pins, or a lot of inventory to share on social media, then a mockup is really good content to share. It just looks a little bit nicer and more professional. You can use mockups in polls to get your audience engaged, to promote upcoming releases to get your audience excited and perfect for storytelling to give your audience a glimpse behind your process and inspiration.
Now we're going to get into the nitty gritty. This is everything you need to know. So first things first, I want you to check out this video showing how I vector. You can also check out my Illustrator for Pin Makers ecourse that has literally everything you need to know!
Check out the video above for the full tutorial on how to make an enamel pin mockup with Adobe Illustrator!